buzzmarketing daily

All of the traditional funding streams have been hurt, and nonprofits, by and large, keep plugging along – doing more with less, to hang on till better times when they can again focus on their mission with vigor. It’s hard when you are short-staffed and under funded to consider jumping into anything new, but for nonprofits your very survival depends upon committing to building and maintaining a strong social media presence.

Nick Oneill of AllFacebook.com reported last night about the latest and greatest Facebook feature for Fan Page admins in his post Facebook Enables Page Administrators To Target Stream Stories and Facebook reported in the early hours of the morning with a note New: Publish to Fans Based on Location and Language.  So what is the [...]

Yesterday facebook announced new ad targeting they’re calling “friends of connections” so that advertisers can now exclusively target friends of their current fans. Reported on by Inside Facebook and All Facebook, the targeting option allows for advertisers to serve ads exclusively to friends of fans they already have, resulting in ads such as the screenshot [...]

NY Director of Buzz, Devin Sugameli, talks about the 5 coolest things (as determined by theKbuzz employees) you can do with Facebook Ads:
1. Target people on their birthdays!
2. Target your fans with reminders about cool events/promotions, or just a thank you.
3. Target your employees! Has it been a tough week? Congratulate them for getting through [...]

Do YOU actually click on Internet banner ads? According to the “Natural Born Clickers” research conducted with Starcom USA and Tacoda, the number of people who click on display ads in a month has fallen from 32% of Internet users in July 2007 to only 16% in March 2009, with an even smaller core of [...]

My senior year high-school English teacher drilled that into my head when writing “Your Audience is King!” While back then I was writing essays for competitions and my audience was judges compiled of English professors, today my audience is the customers of my clients and it couldn’t be more true- Your Audience is King! What [...]

I’ve been running Facebook ads on behalf of my clients for a while now, and one of the more annoying parts of it has always been entering keywords just because it requires you to think of every single possible combination your keywords might have. For example, if I wanted to target an ad to [...]

It’s currently 7pm EST. To be honest, I am completely exhausted. As a mommy of two young girls and a partner in a rapidly growing firm, I am working around the clock. And so, as I was searching for topics to write about tonight (after all, this is Buzz Marketing DAILY, and we had no [...]

Sierra Mist’s Regifting Campaign, with requisite Facebook Page here, is a total dud, and frankly, an example of what not to do when trying to “go viral” or use social media.
The campaign is essentially making fun of regifting and trying to get people to talk about their regifting experiences on Facebook, watch “videos” from regifters [...]

Yesterday was the official launch of MySpace’s new advertising service, MyAds: a cheaper alternative for small businesses who want to advertise on MySpace by designing banner ads that target users by specific demographics (made possible through MySpace’s Hypertargeting service available as of last year). According to MySpace founder Chris DeWofle, Hypertargeting has already helped [...]