Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by @kzone7
“Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the…Shorty Awards” – The New York Times
theKbuzz team attended the Shorty Awards last night at TheTimesCenter. You can catch the entire show on livestream, but here are the top 10 moments:
10. “Twitter Cops” – The night kicked off with a comedic [...]
By Shannon Aronin
On Saturday, White House Press Secretary Robert Gibbs joined “the Twitter.”
Now tweeting from the @PressSec account, his follower count on Saturday grew by more than 1,000 per hour. By Monday morning he put out his third tweet and was up to 18,000 followers. I guess people really want to hear what Robert Gibbs has [...]
By: Shannon Aronin & Dave Kerpen
Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]
This week/Watch me Wednesday, how do I top last week’s interview with Ashton Kutcher about Twitter? Another celebrity interview? An interview with a brand? Predictions about Apple’s tablet like every other blog out there? Naaa I’m giving you a tour of our New York office. The Shea Stadium lobby seats, hundreds of jars of honey, [...]
In this week’s Watch Me Wednesday video, I talk about the importance of responding to each and every question, complaint and compliment you get on your Facebook fan page, Twitter account, and other social media profiles. To not respond is to give your customers and potential customers a slap in the face. Lots of companies [...]
A well-fed workplace is a happy, productive one! Our Chief Buzz Officer, Dave Kerpen, came up with the great idea to hold a multicultural Thanksgiving at theKbuzz! All of our staff brought in dishes that represent their culture. It was de-li-cious! Here is a quick recap of our Thanksgiving. How does this compare to the [...]
Yesterday, Nick O’neill of Allfacebook.com, posted “Why Facebook’s Revenue is Poised to Explode.” Who wouldn’t be intrigued with this title but what I found most interesting in the post was the reasoning: Facebook’s self-serve advertising platform for local businesses! Nick writes,
“According to a new report from eMarketer, local online advertising will surpass national online spending [...]
Facebook now has over 300 million active users, with 50% of their active users logging on to Facebook in any given day. The fastest growing demographic is those 35 years old and older, and over 10 million people become fans of a company, organization, celebrity or entity each day through Facebook Fan Pages. Facebook [...]
Dave Kerpen, ceo of theKbuzz, talks this Watch me Wednesday about tomorrow’s launch of theFacelift, the first platform for small business owners and marketers for Fan Pages on Facebook. Virtual gifts, polls, quizzes, etc – What applications would you like to have on your small business Facebook Fan Page?
Today’s Watch me Wednesday Video is a short celebration of us hitting 5,000 fans on Facebook, with details for our live celebration and prize giveaway tonight, Wed. Sept. 23rd @ 9 pm eastern time. Join us at our Facebook Page tonight for details and to celebrate with us . Thanks for being part of our [...]
