Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
By Amy Slife
Social media novices and companies who have yet to enter the space might be the first to say the social sharing medium is a fad, but the growth numbers for many social media platforms should show anyone questioning the staying power of social media otherwise. According to a Nielsen survey of February 2010 [...]
By Jenna Lebel
We frequently offer tips for growing your Facebook fan base, but recently we have also received many questions about how to utilize Twitter. It’s certainly not a simple task to gain loyal followers, and it depends largely on the content of your tweets. Here are some tips every one can use to [...]
By Amy Slife
With the onslaught of brands utilizing at least one form of social media, the popularity and ease of social media promotions and contests has grown. It can surely be said that social media promotions are here to stay. From a Dentyne promo that incorporated TwitPics and free gum, to becoming a follower to [...]
by Devin Sugameli
As social networking sites like Facebook and Twitter continue to explode, the question for companies is no longer whether or not to invest in their social media presence, but how to quantitatively measure their success on these platforms. To date there is no one foolproof formula for calculating the value of a Facebook [...]
By Jenna Lebel
With over 100 million registered Twitter users, it’s important now more than ever to create tweets that will break through all the clutter. Here are 5 tips for creating better tweets and ultimately a better experience for your followers.
Do you have other tips? Share them in the comments section below or better [...]
by Devin Sugameli
Late last year, our CEO Dave Kerpen vlogged about Twitter’s ability to connect celebrities to their fans, specifically citing a tweet from iCarly’s Miranda Cosgrove to his daughter as well as a reply from his own childhood celebrity crush, Alyssa Milano. Dave’s enthusiasm stemmed from the idea that Twitter makes it pretty easy [...]
by Devin Sugameli
Have you ever spent hours writing what you expect to be your greatest work, only to bemoan the utter lack of visits to your blog post 24 hours later? Wonder why you just can’t seem to break 100 RTs, or even 50? It might be that your content just isn’t as great as [...]
by Kristen Malzone
Two weeks ago, Conan O’Brien launched a personal Twitter account. It has received quite a lot of buzz in the Twittersphere. He has only tweeted 19 times and already has over 600,000 followers.
On March 5th, Conan tweeted:
“I’ve decided to follow someone at random. She likes peanut butter and gummy dinosaurs. Sarah Killen, your [...]
By: Shannon Aronin
Back in the early 90s, many of us enjoyed the PBS show Where In The World Is Carmen Sandiego? Today’s technology would have made the gumshoes job a whole lot easier.
Foursquare, Gowalla, Yelp, now Google Buzz, and even Twitter allow users to announce to the world their exact location, right down to latitudinal and longitudinal coordinates. What [...]
by Kristen Malzone
Since its debut 8 years ago, American Idol has arguably been one of the most interactive shows on television. This season, Fox is taking it to the next level. Ryan Seacrest announced yesterday that all of the top 24 contestants will have individual Fan Pages on Facebook, Twitter streams, and MySpace profiles.
But, what [...]
