buzzmarketing daily

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

The 2008 U.S. Presidential elections presented us with two distinct candidates, often shown in stark contrast to one another. Obama was young, racially mixed, and seen as “inexperienced” while McCain was older, white/Caucasian, and a long-time Senator and Vietnam War veteran. The contrast was even clearer on social media: on November 12th, 2008, the @BarackObama [...]

Yesterday a friend said that he was creating a “viral video.”  Being in social media and word of mouth marketing I internally cringed. No matter how creative, radical or shocking a video or campaign may be, there is no guarantee that it’s going to be viral. Every marketer hopes a video or campaign goes viral [...]

Every so often a pointlessly entertaining meme sweeps the internet. This month’s YouTube video gone viral was the “JK Wedding Entrance Dance” a young couple choreographed their walk down the aisle. At the time of this post they have gotten 13,030,051 views! A number most marketing companies can only dream of. One smart production [...]

I just discovered Klickable.TV, a new service (in closed beta now but coming soon to the world!) that allows users to create clickable hotspots within videos to link off of the videos. This has incredible implications for monetizing so-called viral video, or really any video with great content. Imagine being able to watch a video [...]

iJustine is an internet celebrity who has a large presence across social platforms.  I wanted to take a chance to breakdown one of her YouTube videos to show how cross-promotion can be well executed in addition to simply asking viewers to a call-to-action.  There’s a reason why she has over 2 million video views and [...]

Often, clients ask me about viral videos. While it can be done, I try and tell clients that a video of my kids talking to each other, unprompted, has a better chance of going “viral” than a highly produced corporate attempt at a YouTube sensation. This leaves them puzzled, and it leads me to wonder:
Will [...]

Last night marked the debut of YouTube Live, a concert-meets awards show featuring literally dozens of YouTube stars and entertainment stars. International recording artist Akon headlined the show, although anyone who watches YouTube videos even occasionally (which is pretty much all of us) would have recognized some of the folks at the live party.
I was [...]

Devin is an awesome blogger, with her finger on the pulse of the twenty-something perspective on ads and buzz in the marketplace. And so, when she told me to check out her post on HFCS, I did, and I was so interested that I had to post a response formally. (Sorry to bump you down [...]