buzzmarketing daily

We just got back from attending the 5th annual Word of Mouth Marketing Association Summit. Not only were both Carrie & Dave featured presenters, not only did we win a WOMMIE Award   (not only did we lose a few $ to the Vegas gods?)– but, more important, we actually learned a ton of valuable information [...]

If you’re a brand marketer or an agency, you’ve worked hard to create successful word of mouth and social media marketing programs in the past couple of years. Perhaps you’ve had some great successes, and perhaps you’ve had some failures along the way too. This November, I hope you’ll share your successes and struggles at [...]

One piece of advice we have often repeated to those getting started on social media, or even just getting started with their business in general, is to become a member of the Word of Mouth Marketing Association (WOMMA). WOMMA offers conferences, webinars, and other free or reduced-price resources when you become a member. [...]

The last 2 days, I went back to school. The Word of Mouth Marketing Association (disclosure: theKbuzz is a proud member of WOMMA) held WOMM-U, an intensive 48 hour experience with presentations, breakout sessions, and parties galore. And I learned, a lot. Here are 7 great teachers and some of the great lessons I [...]

I am a proud member of the Word of Mouth Marketing Association (WOMMA), the leading trade organization for the rapidly-growing word of mouth marketing / social media marketing sector that our firm theKbuzz most closely fits into. So I’ve been to WOMMA conferences and events, enjoy the networking, education, webinars, and general good times that [...]

This afternoon, I was alerted by AllFacebook.com’s blog post about Status Plug, which bills itself as an “ad network for Facebook”, though its’ site notes it is “not affiliated with or endorsed by Facebook.” The basic premise is that advertisers pay Status Plug to distribute ads through its network of Facebook Public Profiles, and shares [...]

The Word Of Mouth Marketing Association, or WOMMA for short, is committed above all to utilizing word of mouth in an honest, ethical way. At last year’s WOMMA Summit 2008 in Las Vegas, attending members participated in an open forum to discuss and update WOMMA’s Code of Ethics, the entirety of which should be [...]

Today I wanted to write on a topic I’ve written about several times before, but that is still (and always will be) very near and dear to my heart: customer service. For those of you who have yet to meet or work directly with me, I’m Devin, the Director of Buzz here in the [...]

WOMMA featured James Clark’s post about the 7 Deadly Sins of Social Media on yesterday’s WOMMA Word. (If you haven’t seen it yet, you should check it out!) Of the full 7, one that really spoke to me was Gluttony – an oft-overlooked sin of the original list (at least in my experience). [...]

Move over John McCain – we WOMMA members rocked the “town hall” debate today at the WOMMA Summit 08 in Las Vegas. The hot topic of conversation? A review of the WOMMA Ethics Code.
The foundation of WOMMA’s code of ethics is what the organization calls the “Honesty of ROI,” i.e. honesty of relationships, [...]