Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
We just got back from attending the 5th annual Word of Mouth Marketing Association Summit. Not only were both Carrie & Dave featured presenters, not only did we win a WOMMIE Award (not only did we lose a few $ to the Vegas gods?)– but, more important, we actually learned a ton of valuable information [...]
After hearing all about HP’s 31 Days of the Dragon case study at the WOMMA Summit in Las Vegas last week, it’s good to hear that other computer hardware/technology companies are starting to jump into social media, too.
Honestly, you’d think that technology developers would have thought to invest more in social media even sooner, considering [...]
Move over John McCain – we WOMMA members rocked the “town hall” debate today at the WOMMA Summit 08 in Las Vegas. The hot topic of conversation? A review of the WOMMA Ethics Code.
The foundation of WOMMA’s code of ethics is what the organization calls the “Honesty of ROI,” i.e. honesty of relationships, [...]
I’ll make this short and sweet– Times are tough, there’s no doubt about it. The last time I checked, small businesses were not receiving large lump sums from the government to save their butts…at least, not yet.
And so, when most small businesses are trying to figure out how to make payroll, let alone worry about [...]
Zappos! CEO Tony Hsieh re-posted his letter explaining the company’s layoffs on the Zappos! CEO and COO blog last week before cross-posting the blog link on his twitter:
Tony doesn’t mince words in his posts or the letter – he refers to the layoffs as “layoffs,” explains the financial justification, and discusses severance offerings for (now) [...]
