buzzmarketing daily

Yesterday facebook announced new ad targeting they’re calling “friends of connections” so that advertisers can now exclusively target friends of their current fans. Reported on by Inside Facebook and All Facebook, the targeting option allows for advertisers to serve ads exclusively to friends of fans they already have, resulting in ads such as the screenshot [...]

When I first shared the Facebook fan page we built for my dentist, a bunch of my friends scoffed. One even wrote, “Dentists on Facebook- what’s next?”
Many thousands of other small businesses and professionals, I hope. The L.A Times just published a great article about why so many small businesses are turning to Facebook – [...]

Upon diving into the social media pool many companies have preconceived notions for what and how they will be using these new tools. Often those notions consist of broadcasting their message via social media as if it were another one-sided medium. Even companies who educate themselves about the platform before they engage set out on [...]

If you’re a brand marketer or an agency, you’ve worked hard to create successful word of mouth and social media marketing programs in the past couple of years. Perhaps you’ve had some great successes, and perhaps you’ve had some failures along the way too. This November, I hope you’ll share your successes and struggles at [...]

One piece of advice we have often repeated to those getting started on social media, or even just getting started with their business in general, is to become a member of the Word of Mouth Marketing Association (WOMMA). WOMMA offers conferences, webinars, and other free or reduced-price resources when you become a member. [...]

When, in the course of human events, it becomes necessary for marketers to dissolve the push-marketing and mass marketing methods which have connected them in the past to consumers, and to assume among the powers of the earth, the ability to have a 2-way  conversation with consumers through social media, a decent respect to the [...]

I’m very proud to present our first guest post! The author, Michele Weisman, is a Buzz Builder working with us this summer. Make sure you connect with her on Twitter, too (@ottogrl) – she kind of rocks.
When it comes to endorsing consumer products, the Oprah Effect is legendary. Now that Oprah herself [...]

Last week, MediaPost reported on new research from Knowledge Networks “How People Use Social Media” and concluded that “only 16% of social media users say they are more likely to buy from companies that advertise on social sites. Based on the findings, Knowledge Networks categorizes the value of social media advertising “somewhere in the long tail” of marketing options, way below TV ads and personal, word-of-mouth recommendations.” Ironically, the report went on to say, “What we’re seeing is that word-of-mouth is still the No. 1 most influential source.”

This is pure hogwash.

I am a proud member of the Word of Mouth Marketing Association (WOMMA), the leading trade organization for the rapidly-growing word of mouth marketing / social media marketing sector that our firm theKbuzz most closely fits into. So I’ve been to WOMMA conferences and events, enjoy the networking, education, webinars, and general good times that [...]

PR Week just reported on the buzz marketing campaign for the FitnessKeeper’s iPhone application, which included their CEO running the Boston Marathon yesterday dressed as an Iphone. The campaign included Facebook, Twitter and YouTube, was featured in the NY Times amongst many other media, and was by all accounts an incredible marketing success.

But what [...]