buzzmarketing daily

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

By Jenna Lebel
As 2009 comes to an end, we reflect on all of the huge milestones that have taken place in social media over the course of the year. Obviously this is a mere snapshot and we realize there are many more accomplishments from this past year. What are some of your favorite social media [...]

The 2008 U.S. Presidential elections presented us with two distinct candidates, often shown in stark contrast to one another. Obama was young, racially mixed, and seen as “inexperienced” while McCain was older, white/Caucasian, and a long-time Senator and Vietnam War veteran. The contrast was even clearer on social media: on November 12th, 2008, the @BarackObama [...]

We just got back from attending the 5th annual Word of Mouth Marketing Association Summit. Not only were both Carrie & Dave featured presenters, not only did we win a WOMMIE Award   (not only did we lose a few $ to the Vegas gods?)– but, more important, we actually learned a ton of valuable information [...]

Chicago lost the bid for the 2016 Summer Olympics this morning, but may have gained something more powerful—exposure.
The committee to elect Chicago as host to the 2016 Games relied heavily on social media to rally support for their bid. The Chicago 2016 Official Bid page on Facebook garnered over 120,000 fans in its short existence. [...]

CNN and Mashable have picked up the story and there’s good reason, I Wear Your Shirt is a prime example of leveraging social media bridging on- and offline word of mouth. So what exactly is it? Outsourcing at its best. Jason Sadler and Evan White, who joined the project this year, are wearing a different [...]

Every so often a pointlessly entertaining meme sweeps the internet. This month’s YouTube video gone viral was the “JK Wedding Entrance Dance” a young couple choreographed their walk down the aisle. At the time of this post they have gotten 13,030,051 views! A number most marketing companies can only dream of. One smart production [...]

Last week, Montana’s News Station reported on a tip from an anonymous source about a disturbing addition to the City of Bozeman’s background check procedures for City employee candidates. According to the report, part of the City’s background check waiver included a request for applicants to “Please list any and all, current personal or [...]

iJustine is an internet celebrity who has a large presence across social platforms.  I wanted to take a chance to breakdown one of her YouTube videos to show how cross-promotion can be well executed in addition to simply asking viewers to a call-to-action.  There’s a reason why she has over 2 million video views and [...]

I’ll make this short and sweet: You don’t have a website anymore. Google is your website. Facebook is your website. YouTube is your website. The blogosphere is your website. Your website, your company and your industry is everywhere on the internet that people are talking about you- the good, the bad, and the ugly.